The Silver Economy is dedicated to the elderly in our societies. As its name suggests, the Silver Economy is not a “market” but a cross “economy”.

The population ageing process is real and impacts every market and industry, such as: home accommodation, transport, food industry, insurance, robotics, health and e-health, communications, Internet, sports and leisure…

All these markets are already adapting to ageing process.

Whether we are talking of the greying economy, the ageing economy or the Silver Economy, alluding to the greying hair of the elderly, governments and industry players imagine new policies and products in order to respond to the ageing population needs.