Gabrovo Innovation Camp aims to develop the culture of innovativeness. It needs to be installed in the society by all its driving forces. Considering this, the camp participants are expected to be people with disposition to innovate, ready to collaborate, with active imagination and creative thinking. In a proper working environment, guided by mentors, the participants’ teams will search for innovative solutions to societal issues, defined in the three camp challenges. The teams will work as self-organized groups, which are to produce a solution as an outcome. The solution is to be a practical idea, tackling a specific societal issue. It will contain the shared understanding of the team, will have the potential of a rapid realization and transferability to new settings.