Gabrovo Innovation Camp 2017 aims at developing the culture of innovation, which must be brought to society through all its driving forces. The participants should be innovative, collaborative, imaginative and creative thinkers. In a suitable working environment, under the guidance of mentors, the participants, grouped in teams, will look for innovative solutions to societal issues that relate to the three challenges of the camp. The teams will work as self-organizing groups that will have to find topics and problems that are interesting to them, look for direction and means of influence, and as a result of their work, come up with a solution that can represent a practical idea for dealing with a specific social problem. The solution will contain the shared understanding of the group, have the potential for rapid implementation.